With over 20 years in the beverage industry, Brice Erichsen has been involved in nearly every aspect of the business. Making his start in bartending, his experience includes product branding and package design, production, national / global distribution, brand and product marketing, product innovation and sales team management. As a part of the original Código 1530 team, Brice joined forces with founders Ron Snyder and Federico Vaughn years prior to the public release of Código 1530 and helped lay the groundwork for the artisanal brand. Made in small, family-owned distillery in Jalisco, Código 1530 was previously a private, nameless tequila made for only a few select families in Mexico. Staying true to 5-generations of distilling traditions and the hand-made processes, they named it "Código" meaning code, always staying true to the families’ codes.
At Let’s Talk Tequila with Código 1530